Across the week, 12 print ad placements will run in a variety of formats including premium full-page spreads. The print ad creative focuses on a young couple at a summer fairground and features MTV Staying Alive brand ambassador and singer-songwriter Ella Eyre. We hope this campaign reaches young people and encourages them talk openly about sex and to make healthy choices in regard to their sexual and reproductive health. A real purpose to our media planning and a true force for good. The standalone press campaign will be supported by TV and social across MTV channels and platforms internationally. Become a member to get access to:.
They are expectedly angry with him, but for a rather unexpected reason. What follows is a hilarious story that reminds Indian youngsters about the first and foremost rule of having sex - always use a condom. AIDS is a sensitive but extremely important topic and we aim to create awareness and sensitize youngsters in the language they like and understand best - humour. The film has a fresh and fun tone and we have tried to communicate the message through an interesting take on the mother- son relationship.
MTV Staying Alive launch safe sex campaign with PHD
The site will be available in ten languages and visually mimics the design of the TV campaign and lip balm. When the user has committed to all three elements, their pledge is automatically added to the total pledge figure, and represented on a map. This map will graphically illustrate how many pledges are being made globally and per region and will a list of top ten pledging countries. More than ever online is the way that young people access information and media. This story first appeared on newmediaage.
Cut to two men dressed only in jock straps, cleats and baseball caps. One is the Pitcher the other the Catcher. Cut to two "Furries" people dressed to appear as stuffed animals. The teddy bear invites the tiger to bed. Cut to a rotating Rusty Trombone.